"Un grano no hace granero pero ayuda al compañero"

SWITCH LANGUAGE:

Campaign about "Ethical consumption" called "Every little helps"

Media campaigns to reach different sectors of public for the awareness of ethical consumption. The sector have been devided in three groups: young, adult and elderly people. For each group we will produce different campaigns depending on the needs, the language and the way the sector is best reached

Team

SDG 13 Climate Action
Lucia Garcia Santos, Rocío García Carregal, Ana Allegue Prado, Angela María Villar Sánchez, María del Mar Varela Fernández, Ariana González Expósito, David Taboada Calvo.

Contact details

davidtaboadac@gmail.com,luciagarciasan@googlemail.com,asociacionacide@gmail.com,

We need behavioural change, not climate change

The message from the Intergovernmental Panel on Climate Change (IPCC) Special Report on 1.5 degrees Celsius (°C) is unequivocal—we must reduce emissions to net-zero by 2050 or risk facing dire climatic consequences. Seems like an easy choice to make, doesn’t it? Unfortunately it is not.

Read more about We need behavioural change, not climate change

Campaign about "Ethical consumption" called "Every little helps"

Media campaigns to reach different sectors of public for the awareness of ethical consumption. The sector have been devided in three groups: young, adult and elderly people. For each group we will produce different campaigns depending on the needs, the language and the way the sector is best reached

Solution context

Now a days the good practices in consumption are being forgotten. Small neighbourhood shops are closing and the goods travel all around the world before they reach your local supermarket. Because of this, small business are closing and the carbon foot print of the products is increasing. It is time to change and "every little helps".

Solution description

The campaign is divided in three population sectors:

Young people: audiovisual campaigns in social media through influencers and cartoons for kids. Example: PAW Patrol buying goods in local shops.
Adults: audovisual campaigns through social media using influencers and documentals. Example: "The travelling Tomato", a tomato that travels around the world showing how far a product can travel and its carbon foot print through the journey.
Elderly people: Campaigns in classic media like radio, newspapers or TV, using famous characters like "Tom Jones" as owner of a local shop, and how sad it would be if Tom Jones´s shop closes, to create empathy with the owners of local shops.

Still we know that shopping in big supermarkets is needed, and for that reason, we also would like to create a friendly and sustainable environment in this type of companies. The idea would be to create a loyalty card, and to be rewarded when sustainable products are bought. Example: products with recicled packaging, 0 kilometer products, etc. And, at the same time, use this stablishments as pick up station, to leave packaging and glass bottles that can be sent again to the manufacter and be used again.

We would also create a hashtag to use in social media where people can share their good practices #everylittlehelps

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