Challenge description

Context :

• The Morges region is currently developing (2016-2020) a project program called "Slow Destination" with the support of the federal fund for innovation in tourism, innotour (i). Morges Région Tourisme, the MBC (public transport of Morges-Bière-Cossonay), the Parc Jura Vaudois and the ARCAM are the project leads. The region wants to strenghten its position with the creation of new "slow" offers. In the objectives of the program, it is about creating a business model, replicable in other tourist destinations.
• On the other hand, and at the scale of the Canton of Vaud, there is a lack of tourism projects corresponding to the issues and objectives identified in the policy of support and helpers. The "Sow Tourism" Challenge should help to create vocations.

Challenge vision

Expected result (from participants):

Imagine a new tourism offer, in line with one of the projects of the "Slow Destination" program. It will respect the principles of sustainable development and will also be part of one of Morges Région Tourisme's strategic business areas (DAS) for the destination (see reference document). This offer should be able to be deployed in one or more other Vaud tourist regions.

The developed offer will have to generate tourist nights.

The deliverable will include:

• The concept of the offer
• The business model
• The deployment model
• The first elements of a communication / promotion plan

The Morges region wants the teams (or some participants) to pursue their ideas or that the project owners will own them at the end of the Climathon.

These would not only benefit from the support of the Climathon if the project win, but also from a coaching program set up by the Morges region (or another Vaud destination), in collaboration with the State of Vaud (SPEI). Sources of national and/or cantonal funding could eventually be solicited to develop the offer.

Useful links to help you with the challenge:

• sanu : https://www.activites-natureculture.ch
• Slow Destination Morges : https://www.morges-tourisme.ch/fr/Z9709/slow-destination
• This website is also useful : http://otvnet.ch/observatoire/
• Une vidéo sur Morges Slow Destination : https://www.youtube.com/watch?v=JldCoQoodh8
• Le site de la destination : www.morges-tourisme.ch
• Et ici un lien sur Atout France : https://www.youtube.com/watch?v=l63ugNV6zIkhttps://www.youtube.com/watch?v=l63ugNV6zIk
• https://www.laslowlife.fr
• https://www.femina.ch/temps-libre/loisirs/slow-life-nos-astuces-pour-retrouver-du-temps-pour-soi
• https://www.slow-tourisme-lab.fr/fr/
• https://www.facebook.com/slowfoodcyclesunday/