Challenge description

Environmental transition means a process towards a more livable, safe and connected city. This process shall start from the mobility issue. Hence it enables citizens and city users to move in the most efficient and effective way according to their specific needs.

What is soft mobility? It is a sustainable and climate-friendly approach, that includes any non-motorised transport, and use only the “human energy”. In other terms, it is a "zero impact" mobility trying to be alternative to the car’s use. 

The challenge goal is therefore to identify new mobility services, tools and actions to increase safety while ensuring a walkable city for all.

The best projects will be selected, up to a maximum of 3, which will be assigned a voucher worth € 20,000 each, to be used to access an entrepreneurial empowerment path designed by Cariplo Factory and based on the team's real development needs.

The service will be provided by Cariplo Factory - Talent Management and Corporate Social Responsibility or by professionals.

The empowerment activity consists of a personalized incubation and acceleration process, which includes a calendar of lectures and workshops. The program will take place at one of the incubators located in the Milan area and accredited to the Cariplo Factory network.

Challenge vision

Can you imagine the city of tomorrow, where people walk, run and cycle safely?

Please plan your idea around the following items:

1. Tools for passive safety, especially targeting “weak users” (such as pedestrians, cyclists, etc.) referring to active mobility and micromobility

2. Development of innovative mobility services to

•  ensure the connections with suburban areas where the demand is weak
•  meet specific needs for after-school activities of children and young people (sport, leisure, etc.)

3. Walkable city as a vision for the future