Challenges

Facing new urban mobility models with electric technologies.

How can we promote the use of new mobility models with emphasis on the use of electric technologies?

Developing sustainable mobility models with an emphasis on environmental issues is a great challenge of social innovation. Marbella is already working on this with its Strategic Plan which prioritizes pacification of traffic, the reduction of motorized traffic and the promotion of electric mobility.
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Challenge description

The Marbella Strategic Plan is an instrument developed through public participation and consensus, and reflects each and every association, expert, technician and institutional and public board which has manifested itself in a series of impressions on the needs and possible solutions that Marbella must embrace in order to face the future in a rational way. A future city model that both the city in general and all the different political parties must unite around for the common good.

An Urban Strategic Plan is simply a vision of the city that we all want as citizens. A long-term model of a city we would like to live in and pass on to future generations. An urban quality space that allows for economic and social development in way that is sustainable over time while preserving its natural and cultural heritage. There is a clear public demand for sustainable mobility.

Challenge vision

The sustainable mobility strategy has been widely supported during the participation process as one of the most demanded priorities for the city. Creating a more friendly, sustainable and vertebrate city as a guiding principle that advocates non-motorised uses in the modal use hierarchy.

Sustainable mobility means ensuring that our transport systems meet our economic, social and environmental needs while minimizing their negative impact.

It is aimed towards improving public transport and the pedestrian conditions of urban space and the commitment to non-motorised means of transport, achieving a balance between the urban roles of employment, residence, tourism, leisure and trade.

They play a key role in this public policy strategy to promote the criterion of proximity, favouring a compact city development in terms of its structure as a support for the different urban uses, and diverse and complex in terms of developing the roles and uses generated within it. Part of this goal is also to create several centralities within the city where the principle of proximity of the residence-employment-leisure roles is present. Some actions are provided:

  • Programme for the improvement and promotion of local public transport and a Metropolitan Transport Consortium based in Marbella.
  • Promote traffic pacification and reduction within the city through active and passive policies.
  • Measures for the location and construction of public parkings to deter the access to the consolidated city, with connection to public transport and non-motorised modes.
  • Promote cycling not only as a leisure activity but as a common form of transport within the city.
  • Create bicycle lanes in new sectors and interconnect them with the existing network, which must be comprehensive throughout the municipality and complemented with bicycle-parking areas and a local bicycle-hiring system.
  • Measures for the renewal of the fleet of municipal vehicles and their replacement with non-polluting vehicles.
  • Measures for the implementation of areas with a maximum speed limit of 30 km/h inside the consolidated city.
  • Awareness-raising campaign for sustainable mobility and the proper use of the different means of transport.

Participants are encouraged to provide solutions to assist in decision making on urban mobility within this context.

Other challenges from this city

How can we promote the use of new mobility models with emphasis on the use of electric technologies?

Marbella

Developing sustainable mobility models with an emphasis on environmental issues is a great challenge of social innovation. Marbella is already working on this with its Strategic Plan which prioritizes pacification of traffic, the reduction of motorized traffic and the promotion of electric mobility.

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