Human behavior

Where we will solve this challenge?

Check out the map to see all the cities that face similar challenges in this area!

Inspiring climate-friendly choices


Making low-carbon and environmentally conscious choices in everyday life are easy for someone who is motivated and willing to make an extra effort. However, in order to make a meaningful impact, as many people as possible need to make the right choices as often as possible

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How to boost the capacity for self-organisation amongst different stakeholders in Vipava valley


How to boost the capacity for self-organisation amongst different stakeholders in Vipava Valley in order to tackle climate change together and make Vipava Valley a regenerative oasis.

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- “Whose is our garbage?” Mobilization of public awareness regarding the Municipal Solid Waste


Eco-ethics and education: How to mobilize citizens for environmental activities related to waste? How to motivate them for sorting municipal solid waste in homes; not to throw it in unintended places? Recycling in Serbia is on a low level, over 90% of the waste ends up in landfills and wild dumps.

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How to increase sustainable consumption patters among the Ljubljana residents


The challenge aims at encouraging the residents of Ljubljana to increase their sustainable consumption patterns and to increase the use of more sustainable products with a longer life period or to improve the sustainable use of products. e

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Be a Self-Managing/Autonomous Team


You have approximately 6 hours to select a climate change problem, develop an innovative solution – backed-up with a ‘Crunch Canvas’ style operational plan, create and shoot a Crowdfunding video and create and present a Pecha Kucha pitch.

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How Nijmegen can be energy-neutral in future?


We can draw a great deal of energy from the sun and wind. That is smart and necessary. We are transitioning to a new system of sustainable energy.

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Old and Young Unite!


When old age meets teenage. How might older and younger generations actively support each other in reducing resource consumption?

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Neighbors together for climate


How might we involve people of Leipzig in the energy transition in creating understanding and encouraging to participate?

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Climate is changing. Our behavior should too.


Young people are the first generation to feel the effect of climate change and the last generation who can do something. People learn from each other and change their behavior accordingly. How can we strengthen “social learning” on good environmental practices and habits?

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How do we change human behaviour?

Citizen behaviour is largely responsible for current trends in global climate change. Hence, changing unsustainable consumption and production patterns unlocks a crucial climate impact potential.

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Citizens, consumer behaviour play a crucial role in steering and driving new sustainable practices.

Current consumption behaviours need to be changed and transformed into circular systems which ensure that society needs are met by using renewable resources, especially in human settlements where the demand is high (urban demand dematerialization).

New business models need to be developed to allow customers to use their demand power to push Business to Consumer (B2C) industries to dematerialize demand (e.g. product as a service, sharing models, etc.), to focus on eco-design , circular production processes and products, and to use distributed models of production and marketing to foster local production systems.

Best practices and learnings should be shared among all system stakeholders, to increase awareness of what is possible, what works and what doesn’t, and inspire further action.

Emerging trends have to be taken into account that shape both economy and social systems (for example digitalization, artificial intelligence, blockchain) that are going to have a significant impact on the way we produce and consume in the future. Exploring how communications, collaboration platforms, knowledge and learning processes can influence people’s behaviours and catalyse social movements.

Citizens and consumers need to be better included in climate innovation processes and activities. New ways how to collaborate and co-create between cities, citizens and industries are needed to unlock a change in society.

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